BoA STADIUM
CONCERT T-SHIRT
ABOUT: During the 2026 offseason, Bank of America Stadium hosted a series of concerts and events. The marketing team developed a collection of event shirts and posters as exclusive giveaways for TSE staff.
THE GOAL: Create a series of unique, event-specific designs that captured the identity of each concert or event while featuring key details such as the artist, tour name, and event date.
ROLE: Designed a custom shirt and poster for the Zach Bryan concert at Bank of America Stadium, creating a cohesive visual identity across both pieces for TSE staff.
HAND-DRAWN ILLUSTRATION.
I brought my fine art background into this project by starting with a hand-drawn illustration before refining and developing the artwork digitally. Drawing inspiration from Zach Bryan’s music, visual style, and current merchandise, I developed a custom matchbox illustration featuring his name and artwork as a nod to his identity and aesthetic.
FINAL POSTER DESIGN
Beyond the matchbox illustration, I incorporated subtle references to Zach Bryan’s tour artwork through the color palette, typography, textures, and border pattern. These details helped tie the design back to his existing visual identity while giving the piece its own distinct look.
SHIRT DESIGN
To complement the poster design, the matchbox artwork was printed on a red shirt, intentionally stepping outside the Panthers’ traditional color palette. While red may be a rival color for the Panthers, it helped the Zach Bryan-inspired artwork stand out and stay true to the visual direction of the project.
