FAN FEST 2026
ABOUT: Before the preseason kicks off, the Carolina Panthers host Fan Fest to build excitement for the upcoming season and bring fans together at Bank of America Stadium. The event features an open football practice, performances from TopCats, and a firework show to cap off the night.
THE GOAL: Create a versatile key visual system, featuring imagery of a Panthers player, TopCats, Sir Purr, and Panthers fans. The visual language followed the new 2026 creative style guide while creating an energetic, cohesive look, specific to the event.
ROLE: Developed the selected creative direction and translated it into a cohesive visual system across the event rollout. Designed core branding and supporting assets across digital, social, and in-stadium experiences.
40+ graphics.
Stadium, social, and print.
Reaching thousands across the Carolinas.
The Fan Fest visual system was designed to be flexible across a wide range of formats while maintaining a consistent look and feel. This allowed the campaign to seamlessly translate from social and digital content to physical experiences throughout the stadium.
With 47,736 tickets sold, the creative was at the center of the Fan Fest experience for fans. The visual identity became a defining part of the event, shaping how fans encountered and experienced Fan Fest.
FULL GRAPHICS BUILDOUT
